Category: Google Analytics 4
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Initialise Firebase on a splash screen in Unity
Initialising Firebase in an app can be done in many ways, but in Unity the simplest is to add a splash screen whenever the app opens. This scene can be used to load all of the behind-the-scenes scripts without risk of it affecting any other tracking you have in the app.
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Changing a GA4 Data Stream name
You would think changing a Data Stream’s name in Google Analytics 4 would be simple right?! Wrong! This post will show you how do it using the Admin API – the only way to currently do it.
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Explaining the various GA4 event types
Although Google Analytics 4 is event-based, there are a lot of different types of events to think about when it comes to actually implementing them. This post covers all the different event types in GA4, and where and when they should be used.
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Google is sunsetting Universal Analytics!
Google is sunsetting Universal Analytics as well as all previous versions of Google Analytics! 1st July 2023 is the date it’ll stop working, so make sure you have everything set up in Google Analytics 4 as soon as possible.
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Setting up the GA4 BigQuery export
BigQuery is a powerful tools that let’s you query your Google Analytics 4 data using SQL. Whether you know SQL or not, getting your GA4 data into BigQuery is essential for future analysis and reporting. This guide will show you how to set up the export.
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How to track blog scroll depth in GA4 (no tagging)
Track scrolls on specific pages of your website in GA4 with no custom coding or tagging in GTM.
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How to get ‘Session Days’ in Data Studio
Google Stadia have been using the concept of a Session Day for a while now, and I think it’s a great metric we can use in digital analytics too.
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The GA4 data map
There’s a surprising number of data feeds and transfers for Google Analytics 4, BigQuery, Data Studio and all its connected accounts and platforms. We set out to map them all to assist with your architecting.
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