Welcome to Danalytics.

Hello, my name is Daniel Perry-Reed and I have been working in analytics for 10+ years and with Google Analytics 4 since day 1. This is a place when I share news, updates and resources all around Google Analytics 4.

(I know, I know, it’s not the most inventive name. I’m an analytics guy, not a marketer.)

↑ that me

Recent posts:

Initialise Firebase on a splash screen in Unity

Initialising Firebase in an app can be done in many ways, but in Unity the simplest is to add a splash screen whenever the app opens. This scene can be used to load all of the behind-the-scenes scripts without risk of it affecting any other tracking you have in the app.

Changing a GA4 Data Stream name

You would think changing a Data Stream’s name in Google Analytics 4 would be simple right?! Wrong! This post will show you how do it using the Admin API – the only way to currently do it.

Explaining the various GA4 event types

Although Google Analytics 4 is event-based, there are a lot of different types of events to think about when it comes to actually implementing them. This post covers all the different event types in GA4, and where and when they should be used.


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